The more useful comparison is legit e-mail vs legit snail-mail, which works out as about 29 to 1.
Although an interesting corollary is the distinction between spam and junk, correclty observed by the grapher: corproate messages, newsletters and advertisements sent via e-mail according to proper practices count as legit e-mail, while in the postal service they count as junk.
At least in the Netherlands we have a mechanism to decline junkmail in the post (a yes/no or no/no sticker on the mailbox) and I assume other countries have similar arrangements. Junkmail is something you can opt out of.
Digital junkmail is something you (inadvertantly) opted into, usually via a craftily hidden-in-plain-sight check box on a corporate website, signing you up for product updates and newsletters as a consequence of purchasing a product. These, too, are something you can opt out of.
So how much legit e-mail is actually digital junkmail?
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