John Nack's blog at Adobe.com often features these magnificent things. Where does he find them? One wonders.
As per his advice, do check out the 3:45 mark at least. Exquisite!
John Nack's blog at Adobe.com often features these magnificent things. Where does he find them? One wonders.
As per his advice, do check out the 3:45 mark at least. Exquisite!
For those of you who think the chilluns are deteriorating due to PlayBox and WiiSP 360, learn this lesson. Seeing a kid's brain underutilized due to sit-down-and-stare videogames is still better than seeing it turn into a radioactive sponge!
About a year ago I was going nuts over the announcement of Mac OS X 10.6, aka Snow Leopard, for all the wrong reasons: the advertising.
Only Apple Inc. could hang a huge promotional banner declaring 0 New Features to thunderous, and legitimate, applause. Snow Leopard was about tightening all the bolts, spending a year's engineering resources on tuning and improving the invisible core of the operating system. Normally, this kind of effort is secondary to creating new user-focused features one can advertise.
Bold, Steve.
But there was one piece ofp romo work that threw me into paroxysms of ecstasy, featured here:
<!--more-->
The term quantum leap has been used plenty often in ad copy throughout the decades, always evoking a sense of advancement, of scientific innovation with lasers and clean rooms and, oh yes, crystals.
http://www.youtube.com/v/cf3bRXGmkJE&hl=en&fs=1
Also a pretty cool TV show starring Count Bakula of Star Trek Enterprise fame. But they were all terribly, terribly wrong.
Erwin Schrödinger teaches us (well, not him per se, but considering I just pimped his work in the Schrödinger's Litterbox piece I thought I'd call him back) that quantum jumps are electrons transitioning from one quantum state to another within an atom thruogh a brief period of superposition.
In other words, it's an infinitessimally small change, one that can't be directly observed by mere mortals.
Like a desktop operating system which offers almost no new user-facing features.
Bingo.