Admittedly very quick and dirty research, sampling a few dozen television commercials, but still.
Boys: http://www.wordle.net/show/wrdl/3372921/Words_Used_to_Advertise_Boys%27_Toys
Girls:http://www.wordle.net/show/wrdl/3372936/Words_Used_in_Advertising_for_Girls%27_Toys
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